Finca La Promesa
a brand and master plan for a “farm to table” experience.
CLIENT:
Finca la Promesa
Finca La Promesa, situated on the eastern coast of Rincón, Puerto Rico, aims to blend rural traditions with culinary innovation, experimenting with new combinations of food and drink to highlight the land's freshness. The brand was crafted with ornamentation inspired by our Puerto Rican heritage, inviting visitors to connect with our cultural legacy.
context
Finca La Promesa is a plot of land divided into a public section, complete with food and recreational spaces, and a private section with housing. Our work involved dividing the property, designing the master plan, and outlining its key features.
Since the complex features a public space designed for entertainment and culinary experiences, we designed a memorable brand design that resonates with the space.
Logo System
The logo system is a clever interplay of space, allowing full interpretation of the brand's name and concept. The spacing between letters invites the viewer to read both 'Puerto Rico' and 'mesa' (table), with the 'o' subtly resembling a table from a top-down view. The chosen typography conveys a handmade and natural aesthetic that aligns seamlessly with the brand's context.
Brand Assets
The assets created for this brand feature a heavy influence from criollo textiles, like mundillo, and criollo flagstones.
Brand items
housing design
This plot of land functions as a public space for visitors to enjoy, while also featuring a private section reserved for the owners. We designed two housing options specifically for them.
